razonable salas chap 3(comments in parentheses in between sentences)

Chapter III
STUDY FRAMEWORK
I. Theoretical Framework
The aim in this study is to identify the role of Facebook in past and existing romantic relationships among UP Cebu Computer Science Students. And to be able to do that, the researchers need to use established theories that describes (agreement) the effect of mass media towards human behavior. Cultivation Theory is the theory used in this study.(choppy; join)
George Gerbner (as cited in Chandler, 2010), a professor and dean of Annenberg School of Communications at the University of Pennsylvania developed a theory called Cultivation Theory. (join two sentences since they are closely related..developed Cultivation…in order to understand….) Furthermore, this theory was developed in order to understand the effects of Mass Media especially Television in an individual's attitude and behavior (Chandler, 2010).
Chandler(2010) said that in Cultivation Theory, (modifier and main clause do not relate; the main clause should be about the cultivation theory) the effect of watching television shows on the attitudes and views of the viewers is more emphasized (what do you mena by more emphasized?)than their behavior. He explained further that too much exposure to the television may cause an individual to cultivate ideas that are more realistic and existent in the world pertained on their TV screens compared to the real world simply because television shows sprung out from another individual's imagination, a scripted and manipulated plot by actors, writers, directors and TV producers of the show based on how the audience want it. Thus, this makes the show unreliable to be the mirror of real life situation because of some fallacies used in creating it. Gerbner differentiated first order effects from second order effects of Television viewing; the former being the general views and opinion Television viewing generated and the latter being the specific attitudes changed or affected by Television viewing like attitude towards personal security.
Chandler (2010) added that the theory proposed that the more an individual is exposed to the fallacies of mass media which in Gerbner's case is the television, the more they are (you used individual which is singular) influenced by the negative characteristics/elements of a television show. Heavy viewers (very frequent TV viewers) compared to Light viewers (less frequent viewers) don't have any more time to socialize to others and explore and experience things, thus it is very easy for the mass media to induce fallacies to a viewer or user if he/she lacks real experiences or knowledge about it (Chandler, 2010).
Along with the change in attitude and behavior of an individual is the effect of TV viewing in different relationships of an individual. When an individual isolates himself from others because of attitude and behavior manifested from the mass media, an individual alters his social links to the people around him.
(it seems that your theories do not match your problem. It is very specific on TV. It should be about technology or virtual world and how it alters relationship.try Marshall Mcluhan’s technological determinism theory or medium as the message theory.)
Figure 1 on the next page shows the flow of how Relationships are (faulty; something is missing) being affected by change in attitude and social behaviour caused by the usage of different Mass Media.(mention the items in the diagram;how one affects the other)


Figure 1 Theoretical Framework

II. Conceptual Framework
Social networking sites are considered as (form of) mass media because of its accessibility to the masses through the internet (not the right explanation). Thus, like the television that is described in the Cultivation Theory, social networking sites also induce ideas that change the attitude and behavior of an individual.
As stated in the Cultivation Theory, elements and characteristics of mass media contributes (agreement) are one of the factors that cause changes in an individual’s attitude and social behaviour. And Social networking sites being a virtual and imaginary world to users, gradually decreases (subject is plural) the individual’s ability to socialize and mingle with others in the real world. Thus, this creates gap between the individual and his offline relationships.
(shortcut; match the theories to your variables.where is the discussion of variables here? How do your theories match?)
Figure 2 on the next page shows that the different elements of Social Networking Sites and the number of hours using them affects the users attitude and social Behaviour and thus also affects the individual’s romantic relationships.(mention variables)


Figure 2 Conceptual Framework

III. Operational Framework
Computer science students are facing computers every day and are most likely using the internet as well. And so they are not immune from the temptation of using social networking sites especially Facebook. Facebook has different features that these students can enjoy such as wall post, photo sharing, instant messaging and status updates. The enjoyment they felt while using Facebook can lead to addiction and number of hours spent using it will dramatically change and increase.
The frequency of using Facebook will somehow affect the attitude and social behaviour of UP Cebu computer science students. The diversion of attention from the real world to the virtual world of Facebook will affect their ability of socializing with people. If this will be the case then their offline relationships especially the duration of their romantic relationships will be affected.(socializing with people?but this is not one of your subproblems? It is about effect on the duration of rel?
Figure 3 on the next page shows how different variables such as [1] elements of Facebook, [2] frequency of using Facebook, [3] Change in attitude and social behaviour of UP Cebu College Computer Science students to the duration of their romantic relationships.


Figure 3 Operational Framework
(review, reassess, your theories and problem if they fit)